PUSHCAST COLOURS

Three colours do all the work. In most apps you can type the hex code (the
one starting with #) into any colour picker.

PUSHCAST BLACK
  Hex    #0a0a0a
  RGB    10, 10, 10
  HSL    0°, 0%, 4%
  CMYK   0, 0, 0, 96  (approximate — see below)

  Backgrounds, and headline text on off-white. Use it instead of pure black.
  Not pure black — it is a few steps warmer, which keeps large dark areas from
  looking flat.

PUSHCAST OFF-WHITE
  Hex    #f4f1ec
  RGB    244, 241, 236
  HSL    37°, 27%, 94%
  CMYK   0, 1, 3, 4  (approximate — see below)

  Light backgrounds, and text on black. Use it instead of pure white.
  Slightly warm, so it sits comfortably next to the gold.

PUSHCAST GOLD
  Hex    #c8a96e
  RGB    200, 169, 110
  HSL    39°, 45%, 61%
  CMYK   0, 16, 45, 22  (approximate — see below)

  An accent on black — rules, labels, icons, one emphasised word — or a fill
  for a button or tag, with black text. Not a page or slide background.
  Reads beautifully on black, and black on gold is crisp at button size. On
  off-white it is too pale for words, so keep it to thin lines and small
  shapes there. A large gold area reads as beige rather than gold, which is
  why fills stay small.

A NOTE ON PRINT

CMYK values above are a standard conversion, not a press-matched one. The
exact result depends on the paper and the printer's setup, so give the
printer the hex codes as well and ask them to match those. If a job is
important enough to proof, proof the gold — it is the one most likely to
shift.
